What are the errors of the user interface design ?

In online business, creating trust is much more difficult than in real life because people can’t see your face. All they can judge you for in the first place is how good your website design is. There is thus no doubt that the user interface (UI) is the key to the site success. Visitors to the website place a lot of importance on this. Generally, first they see the UI design, then interact with it regularly. They usually leave a site if they find its content boring or if its layout does not look impressive. When it comes to a professional website, many people think that conversion rate optimization depends mainly on the UI design. And to increase your conversion rate, it is essential to avoid many user interface design errors that can hinder a site’s ability to convert visitors into customers.

Non-responsive design

Non-responsive design is one of the big faults of website user interface design. Many people use mobile devices and laptops to surf the net. When the pages of the site do not display correctly across different platforms and devices, this shows that the site is poorly designed, may even be useless for the majority of Internet users. Most people leave your page, if they cannot view or play the content properly.

If the design is non-responsive, internet users can’t access the best features using the devices of their preference.
A non-responsive design even prevents sites from providing the best user experience.

Wrong Position of Call to Action

Your website has definitely a goal. Whether you want your visitors to sign up for a mailing list, make a purchase, request a quote or just call you, there must be a goal and you must clearly explain to your visitors what your goal is. Call-to-action buttons are an essential part of any website. They direct users to desired results and increase the conversion rate. They drive sales, generate prospects and increase revenue for your company. In many cases, low conversion rates are the direct result of a call to action that gets lost in web design. To increase the conversion rate on your website, you need to appropriately place the call-to-action buttons. Put enough information about what visitors will get taking action and about what information they need to provide.

The call-to-action of a site should always follow the mindset of the users. Their thoughts and their purchasing attitude become effective when deciding on the features mentioned in your call to action.

In the following we explain the important features that you must take into account when creating a call-to-action :

➔Colour : Colour plays a central role in calls to action. It should always stand out from the background colour and attract the attention of users.

➔Design : The call-to-action buttons are intended to attract the attention of users. You should keep the design simple but attractive.

➔Language : The calls-to-action aim to create urgency among your website visitors. Therefore, using active verbs, first person and synchronization words would be the best thing you could do.

➔Length : you should not use more than 60 letters for calls to action

➔Form : The call-to-action buttons are usually rectangular in shape with a fair amount of white space surrounding it. It is possible to use other kinds of forms (round or oval) but make sure that they correspond to the overall design of your page and the nature of the website.

➔Size : The size of a call-to-action button should be balanced. It should be small enough to be inviting and large enough to attract users’ attention.

➔Location : A call-to-action button should always follow the proposal you gave on your site.

Slow page loading

The loading time of your website pages plays a crucial role in improving the user interface. Always make sure that your website has good loading speed.

These tips can help you reduce the loading time of your website:

• Reduce HTTP requests
• Optimize the size of the image
• Use fewer plugins
• Reduce redirects

Poor quality content

Nowadays people do not like reading excessive content to get a point across. Content should be clear and easy to understand for visitors. It is advisable to develop a solid website and maintain solid content as it will definitely reduce UI design errors. When creating content, focus on the requirements, wants, needs, goals, the fears and frustrations of your visitors When you focus too much on your business and how great you are, you lose credibility and it becomes more difficult to convert visitors into customers.

Non relevant images

The marketing and the brand image of any website site are greatly impacted by the visuals. These are the medium that allows a website visitor to relate to the happy, smiling face of a satisfied customer. This surely adds the mood and tone of your site, which cannot be done with archival Photos. It is strongly recommended to avoid the use of archival Photos. Many companies use irrelevant or of poor-quality images. Actually, images which are not of excellent quality will disturb your visitors. Similarly inappropriate images would confuse your readers, making them think about what you are trying to convey. You have also to keep in mind that the images of the website should always build user trust and commitment, which is possible using only authentic images.

Excessive use of colours

Colours play a crucial role in web design. They help to highlight buttons, links and even improve the user experience. However, using too many colours can confuse your visitors. Understanding colours’ psychology is essential to choose the right colour for your website.

Bad navigation

It doesn’t matter what you sell and the amount of content, images and videos that you have, website navigation plays an important role in converting visitors into customers. If your website navigation is inappropriate, users leave your site earlier than expected.

Use of long texts

Having too many texts on your web page, serves no purpose other than to overwhelm visitors or to distract them from the action you want them to do. The majority of website visitors do not read the content, rather they skim through it. If you think users are reading content on your website carefully, you are wrong. The idea is therefore to say a lot by writing the least. It is important to write content for your website taking into account the emotional dimension.. Take time while you write. Keep improving the content until it becomes concise yet compelling. With regular practice and improvement, you will be able to express words so that they hit the sweet spot of the readers’ minds.

The addition of too many banners

Excessive use of banners makes the website appear as a large advertising platform. This is a major barrier for visitors and a clear obstacle to achieving a high conversion rate. Even though banners are a great revenue generator, they may have negative performance in terms of conversion.

Conclusion

Optimisation of UI design to generate leads is an essential process for running your business efficiently and profitably in the world of digital marketing. It is strongly recommended to continuously evaluate the different elements of your site to avoid the aforementioned errors that can kill your inbound lead flow. So, follow the tips above and implement them while you design your site’s user interface. Effective implementation definitely increases your website conversion rate. You will see an improvement in customer satisfaction followed by an increase in your turnover.