{"id":23960,"date":"2023-10-23T16:29:31","date_gmt":"2023-10-23T14:29:31","guid":{"rendered":"https:\/\/www.eurotechconseil.com\/en\/?page_id=23960"},"modified":"2023-10-23T16:44:53","modified_gmt":"2023-10-23T14:44:53","slug":"crm","status":"publish","type":"page","link":"https:\/\/www.eurotechconseil.com\/en\/glossary\/crm\/","title":{"rendered":"CRM"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f0f5fd&#8221; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;150px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#e4effb&#8221; max_width=&#8221;1200px&#8221; custom_padding=&#8221;50px|93px|50px|93px|true|true&#8221; custom_padding_tablet=&#8221;40px|30px|40px|30px|true|true&#8221; custom_padding_phone=&#8221;30px|15px|30px|15px|true|true&#8221; border_radii=&#8221;on|25px|25px|25px|25px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; header_2_text_align=&#8221;center&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||30px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\"><span style=\"color: #010736;\">What is CRM ?<\/span><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#f1f1f1&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"my-1 text-base\" style=\"text-align: left;\"><span style=\"color: #010736;\">Customer Relationship Management (CRM) is a strategy that companies use to manage interactions with current and potential customers. It is a set of processes, technologies and practices that companies use to collect and manage customer data, track customer interactions, and analyze customer behavior.<br \/>The goal of <strong><span style=\"color: #ff0000;\"><a href=\"https:\/\/www.eurotechconseil.com\/en\/custom-crm-development\/\" style=\"color: #049afc;\">CRM<\/a><\/span><\/strong> is to improve customer satisfaction and loyalty by providing a personalized and efficient customer experience.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; max_width=&#8221;1200px&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;40px|30px|40px|30px|true|true&#8221; custom_padding_phone=&#8221;30px|15px|30px|15px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;\/en\/glossary&#8221; button_text=&#8221;Return to Glossary&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#00a8eb&#8221; button_border_width=&#8221;0px&#8221; button_icon=&#8221;&#x23;||divi||400&#8243; button_icon_placement=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_3,1_3&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; max_width=&#8221;1200px&#8221; custom_padding=&#8221;50px|50px||50px|false|true&#8221; custom_padding_tablet=&#8221;40px|30px|40px|30px|true|true&#8221; custom_padding_phone=&#8221;30px|15px|30px|15px|true|true&#8221; border_radii=&#8221;on|25px|25px|25px|25px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#09033a&#8221; border_style_all=&#8221;dashed&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||30px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><em><strong style=\"text-align: left;\">You have a project in mind ?<\/strong><\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/www.eurotechconseil.com\/en\/contact-us\/&#8221; button_text=&#8221;Contact us !&#8221; button_alignment=&#8221;center&#8221; button_alignment_tablet=&#8221;center&#8221; button_alignment_phone=&#8221;center&#8221; button_alignment_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#00a8eb&#8221; button_border_width=&#8221;1px&#8221; button_border_color=&#8221;#010736&#8243; button_border_radius=&#8221;10px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is CRM ?Customer Relationship Management (CRM) is a strategy that companies use to manage interactions with current and potential customers. It is a set of processes, technologies and practices that companies use to collect and manage customer data, track customer interactions, and analyze customer behavior.The goal of CRM is to improve customer satisfaction and loyalty by providing a personalized and efficient customer experience.You have a project in mind ?<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":23682,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-23960","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is CRM ? - Euro Tech Conseil<\/title>\n<meta name=\"description\" content=\"Customer Relationship Management (CRM) is a strategy that companies use to manage interactions with current and potential customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eurotechconseil.com\/en\/glossary\/crm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is CRM ? 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